Super Foods: Fad or Fact? New Library Series Explores Question

Staff Report

POCATELLO – Ever wondered about the promises that so-called “super foods” make? Could the acai berry really slow down cancer? Can the the Goji berry actually brighten your skin?

Super foods like acai and goji berries are always in the news today. Boosting immunity, increasing weight loss, and preventing cancer are among the claims proponents of super foods make. But are they really any better for you than other, more affordable fruit and vegetables?

Marshall Public Library will host a program aimed at answering these questions Monday at 6:30 p.m. at the library.

Registered Dietician Mallory Summers, RD, LD, will host the event.

The top five best-selling superfruits — acai berries, cranberry, coconut, elderberry and goji berries — brought in more than $205 million in the 52 weeks ending April 16, according to the Spins, a market research firm for the natural products industry.

Just the sales of juice, powder, tea and supplement capsules containing the Brazilian acai (pronounced a-sigh-EE) berry generated more than $130 million in 2011. Coconut sales of $22 million grew 50 percent as various canned and bottled coconut waters filled grocery shelves. Acai sales, up 32 percent in 2009, are down 6.2 percent.

Although many dietitians disagree with super fruit’s almost magical powers, the most recent reports say that the the global juice market is expected to grow at a rate of 3.96 percent from 2015-2019, according to research firm Technavio.

The program called “Super Foods: Fad or Fact?” is a part of the library’s new health series “You and Your Health at Your Library.” Samples of healthy foods will be offered at the event.

The library is located at 113 South Garfield Avenue. This program is free and open to all members of the public.

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